A no-compromise font built for the future of design, functionality, and aesthetics
"Just because something works doesn’t mean it can’t be improved."—Shuri, Black Panther
Our evolving experiment to find solutions in typography
Fonts waste a large amount of space to compensate for the behavior of four characters. Lowercase g, y, p, and q all contain descenders which go below the baseline, limiting a font's ability to be compact. We redesigned these letters to look like their uppercase counterparts, effectively reimagining the way we use and format typography.
Overshooting is Overrated
Many fonts utilize a method of optical correctness known as overshooting, making rounded letters slightly taller than flat letters to make them appear to be the same height. We can't deny its effectiveness, but Sans was built to be a formatting-first font. In every way, we utilized methods to make the rounded characters naturally look of a similar height without the use of this technique.
All The Shapes
Sans redefines the term "geometric," built from the ground up using only a combination of circles, rectangles, lines, or triangles. It also works around a natural, human perception of letters. For instance, when writing an "a," the average person would start with a circle, then either draw a line in the right corner or an arc on the top. While most fonts combine a confusing teardrop shape and a mixture of several line widths, Sans returns to the basics with the base of that simple circle.
The Font For Everyone
We want to give Sans the freedom to revolutionize as many areas as possible, that's why our Mint series is unapologetically free. That's it! No strings attached.
Same great aesthetics, no compromises on legibility
The Intention Behind Sans Three
This is not your run-of-the-mill font. Luke digs deep into the intention of Sans during episode one of Designedly